Everyone’s reason why is different.

Some people want more energy. Some want confidence. Some want to feel better in their own skin. Others want to be around longer for the people they love.

And here’s the truth... we can’t tell you what your why should be.

But we can give you something to consider.

Think about all the time you’ve spent with your loved ones recently during the holiday season… and think about the time you wish you had with certain people. Let that thought sit with you for a moment.

But really, think about it.

All the work you do all year. The long days. The busy schedules. The stress. When you look back, the moments you remember most aren’t the emails you sent or the tasks you checked off. They’re the moments spent laughing, celebrating, and simply being with friends and family.

Those moments are what matter most.

And if you don’t take care of your health, there may come a time when those moments aren’t there anymore, or you can’t fully show up for them. Not because you don’t want to, but because your body won’t let you.

That’s why your why matters so much.

Whatever your reason why is, make sure it stays front and center every single day.

Maybe that looks like changing your phone wallpaper.
Maybe it’s placing a photo next to your bed.
Maybe it’s a sticky note on your computer screen.

It might sound cheesy, but it works.

When motivation fades (and it will), your why is what keeps you showing up. Not perfection. Not discipline. Purpose.

At 95 Nutrition, we help you build habits that support your why—whatever that looks like for you. Because sustainable change doesn’t come from pressure… it comes from meaning.

So take a moment. Reflect. Decide what matters most.

And don’t lose sight of it.